The Dead Sea is well known for the vast cosmetic industry using on its mud and water, but how many really know about its modern tourism attractions?
If you grew tired of heath tourism the Dead Sea is the proper place, as it offers lovely festivals and cultural events all year round.
Some of the best Israeli performers have gathered for a three days long festival. Each performance is set in locations surrounding the Dead Sea, such as Masada and Ein Gedi, an Israeli oasis known for its national park.
“This place is a part of a blooming in Israeli culture”, says local musician Adi Dan. “Being known as ‘the sea of salt’ wasn’t appealing for young Israelis. We decided to show them the beauty of the Dead Sea area by offering great music and extraordinary places to stay in”.
So you target only Israelis?
“We chose to focus on Israeli families because we feel that while people come to the Dead Sea from all over the world and enjoy the qualities of its water and mud, Israelis grew distant of the Dead Sea. Most young people don’t enjoy health tourism. Many young families even define themselves as ‘urban’ ones and prefer traveling to other western countries. We want to show them that the Dead Sea is not only salt, mud, and Dead Sea cosmetics. We want them to sit under a great Baobab tree in Ein Gedi listening to a great singer and holding a beer, having the time of their lives”.
Music and a tree, that’s the key?
“This is one of the most beautiful places on earth. When the sun sets the sea is washed in gold. After dark it’s lit in the most unusual way. I wouldn’t recommend going out for a swim at night, but that’s something you remember for a long time. It’s like taking home a piece of nature in your memories”.